Privacy policy

Privacy and Cookie Statement for users of our website and app.

1. Introduction
1.1 The terms 'Flowerbook', 'us' or 'we' refers to:

Flowerbook B.V.
Prins Hendrikkade 137
2225 JT Katwijk ZH,
The Netherlands

1.2 This privacy statement applies to the Flowerbook App as well as the websites owned and / or operated by Flowerbook. From time to time the App and / or our websites may also include links to other websites. We have no responsibility for the content of the linked website(s) and this privacy statement does not apply to those websites.
1.3 This privacy statement describes the methods and reasons we gather personal data from our app and website(s).
1.4 Updates to this statement will be published as soon as they are available. Changes will be posted in our application and website.

2. Data controller
2.1 Flowerbook B.V., as detailed in point 1.1 acts as the data controller for the company.

3. Personal data collected by Flowerbook
3.1 Flowerbook collects the personal data provided by you including e-mail and password. Furthermore, Flowerbook may collect personal data about the device you use and the way you use your device. This information can include the type of device, the operating system, the (internet) service provider, the domain name, the internet protocol (IP) address, the device identifier, the date, location and time that you accessed the App, the information requested or submitted, as well as the date, location and time of those requests.
3.2 Data is collected through various methods, some provided by third-party. However, all of our parties are complying with GDPR laws, as well are our own instruments.
3.3 All personal data is stored according to GDPR methods.

4. Purpose of the personal data collected by Flowerbook
The personal data provided by you will be used for the login protocol as well as informing you about the App. Furthermore, the personal data collected might be used for maintenance and improvement of the App, website, systems and the services we offer; analysing the use of our website and the App; detection, prevention and investigating of security breaches or fraud; and to maintain appropriate records for internal administrative purposes.

Where we use your data to provide you with promotional or marketing information, we will ask you before sending said information.

5. Third-parties and sharing data.
The personal data collected by Flowerbook not be shared with third-parties. However, insights retrieved from generalized and anonymized data can be shared in certain partnerships.

Our general business partners
(a) We may share collected data to our flower-care partners
(b) Marketing agencies
(c) External IT support and development services
(d) Growers and other clients that we serve with analytical insights derived from the databases.

6. Retention period for data collected
The personal data collected will be retained as long as is required by our or as law obligates us to retain this data. If App is not installed, our

7. Your rights
Subject to various conditions and laws on data protection and privacy or other laws, Flowerbook provides the following rights to users:
7.1 If you want us to delete the personal data collected you can delete your account using the button in the App in the profile page or by sending an e-mail to:
7.2 Obtaining collected personal data by requesting this through above mentioned email-address.
7.3 Request us to correct/update your personal data if it is considered out-of-date or incorrect.
7.4 Object to or restrict, the processing of your data for our purposes mentioned in chapter 4 of this statement, on any time.
7.5 Erase your personal data which are no longer deemed necessary guarding for the purpose mentioned in chapter 4.
7.6 To transmit your personal data to other instances or organisations through a secure and beforehand agreed upon method.

8. Security measures
Flowerbook uses security measures to protect the personal data collected. In addition, multiple security measures are implemented

9. Profiling
Flowerbook and its systems, databases, applications and websites are currently not involved in automated decision-making or profiling of users.

10. Questions / complaints
If you have any questions with regard to the privacy statement and / or the personal data collected by us you can contact us on
Complaints about our privacy policy, data collection or data processing can also be directed to the same address.

11. Cookies
Flowerbook uses cookies to analyse the use of the website and App. We have multiple types of cookies, ranging from functional cookies, analytical cookies to relevant cookies. The company offers the option to refuse these cookies by removing the cookies from the cache-files in your browser. Also, users have to implicitly allow the cookies to be loaded on their computer when entering the websites.

11.1 Links to third-party websites
Flowerbook’s applications and websites might contain links that are not owned or controlled by the company. Flowerbook does not accept any responsibility for the practices that these links or content provide. These third-parties supply their own cookie statements, and we suggest that users read and understand these statements before using our applications or websites.

11.2 Google Analytic, Mixpanel, Facebook pixel
We have implemented Google Analytics, Mixpanel and Facebook pixel on our applications and websites to monitor our users’ behaviour and monitor quality of our applications and websites. By doing so, the company reaches insight in the content provided to users and is able to improve the database and its applications.